Music marketing’s new wave
A slot on “Rock Band” or “Guitar Hero” is among the biggest pushes a band gets. “It’s better than being on the radio,” said Laurent Barnard.

Guitar Hero: On Tour Decades Trailer Not at All Grounded in Reality
The total fantasy aspect of this launch trailer rivals anything in a beer commercial

Rock icons cash in with new projects
If they could join the party, Fender guitars and Guitar Hero would be staring at the ultimate target audience.

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